#CURLPOWER CAMPAIGN
Objective:
Showcased positive outcomes and the importance of natural, hair-specific
products to introduce Shea Moisture effectively in Morocco.
- CurlPower
- SheaMoistureMaroc
- SheaMoisture
Campaign Strategy:
Collaborate with popular curly-haired influencers Aya, Douja, and Hiba for a creative
Instagram and TikTok campaign.
Execution:
We provided detailed creative guidelines that emphasized the use of natural certified
organic ingredients and the brand's commitment to fair trade practices, ensuring an
authentic representation of product effectiveness.
Highlighting Shea Moisture products
with engaging tik tok videos.
Influencers shared their curly hair journeys on
Instagram.
HASHTAG AND TAGGING:
#CurlPower, and
#NaturalHairCare
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