DEFINITION
Brand core:
The number one brand in natural skincare with prickly pear seed oil.
Certified organic by Ecocert and USDA.
HENDIYA --> Figue de Barbarie in Arabic. It is a rare and precious oil with
a particularly precise and costly manufacturing process.
Inspiration:
Natural beauty recipes passed down from generation to generation. The
potential that our terroir can offer in terms of natural products
Positioning:
'Chic organic' positioning, where the brand aim to blend natural with beauty.
Provide formulas with sensory textures for a positive user experience from
start to finish.
OUR ANALYSIS
Problem identification:
“Despite the exceptional quality of the natural cosmetic
products, the brand has not fully leveraged the influencer pillar,
which is essential for reaching an increasingly skin-careconscious and demanding audience”
INFLUENCE ACTIVATION
UNBOXING
BEAUTY ROUTINES
VILLA HENDIYA
IMPROVE THE FOLLOWING KPIS:
AWARENESS TO :
REINFORCE THE BRAND POSITIONING
KEEP IN CUSTOMERS MIND
SPREAD THE BENEFITS OF THE MAIN INGREDIENT
ENGAGEMENT TO:
IMPROVE SOCIAL LISTENING
ACTIVATE USER GENERATED
RAISE INTERACTIONS IN IG PAGE AND WEBISTE
OUR PRE-PROPOSITION
I. DEFINE THE OBJECTIVES
AWARENESS, ENGAGEMENT, TRAFFIC TO WEBSITE, SALES, DIGITAL OR HYBRID CAMPAIGN,
LEGNTH OF THE CAMPAIGN, BUDGET
II. CREATE A CAMPAIGN AROUND A STRONG CONCEPT
SELECT A CONCEPT AROUND THE BRAND ESSENCE : HERITAGE, THE PRODUCTION OF THE
NATURAL PRODUCTS, SENSORIAL EXPERIENCE...
III. IDENTIFY THE RIGHT INFLUENCERS OR AMBASSADORS
selection of relevant influencers who share the same values of natural and organic
products to become the faces of Hendiya Skincare