#GOODBYEFRIZZ CAMPAIGN
Objective:
Generate buzz and engagement for Pantene products, emphasizing their
connection to healthy, beautiful hair.
- @ PanteneArabia
- AD
- PanteneCan
- GoodByeFrizz
Campaign Strategy:
Collaborate with TikTok influencers HIBA BYUNI and Kenza Najdi for a
creative campaign.
Execution:
Influencers designed a brand-centric TikTok challenge and encouraged
broad social media participation.
RESULTS
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